According to ChatGPT a ‘clean room’ is a controlled environment
in which companies and advertisers
can collaborate on anonymized data analysis and campaigns,
while protecting consumer privacy.
The use of clean rooms can provide several benefits for web shops, including:

1.  Increased Accuracy: The use of data clean rooms allows web shops and advertisers to share and analyze data without sharing personally identifiable information (PII). This can lead to a more accurate analysis of the data, because the data in the clean room is of higher quality.

2.  Protection of privacy: Data clean rooms provide a controlled environment in which consumer privacy is protected. PII is removed before the data is analyzed in the clean room, giving consumers a sense of security and confidence in the company.

3.  Enhanced Collaboration: Data clean rooms allow companies advertisers to collaborate on analyzing data without sharing each other’s customers’ sensitive information. This can lead to more collaboration and better results.

4.  Regulatory Compliance: Data clean rooms are often required in industries with strict privacy regulations, such as healthcare or financial services. By using data clean rooms, web shops can ensure that they comply with the regulations that apply to their sector.

5.  Improved targeting: By using data clean rooms, web shops and advertisers can share and analyze data to gain a better understanding of their target group. This can lead to more effective targeting and personalized marketing, which can increase conversion rates.

In short, using data clean rooms can provide web shops with several benefits, including increased accuracy, protection of privacy,
improved collaboration, regulatory compliance, and improved targeting.

If you want to read more or see an explainer video, check out ‘WTF is a data clean room?’ article using the link
https://digiday.com/marketing/data-clean-room/